Columbia sportswear is one of the earliest brands in the sportswear business out there. Sprinter is one of the Spain’s leading sports retailers and sells footwear, apparel, accessories and equipment for a wide range of sports as well as some lifestyle casual wear including childrenswear. Decathlon is a French family-owned sporting goods retailer founded in 1976 by Michel Leclercq.
- A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media.
- Apart from acquiring sportswear companies, the company has also taken oven fitness app products which has added to the diversification of the brand.
- Find the kind of individuals that will be interested in your brand specifically since you probably already know them.
- This shift has prompted brands like Nike and Adidas to ramp up their commitments to sustainability, with Nike launching its “Move to Zero” campaign aimed at achieving zero carbon emissions and zero waste across its product lines.
- The brand’s stripes, which is probably the most easily recognizable aspect of the brand, was originally placed on the sneakers for stability reasons, not design.
- Have enough self-assurance to compare it to other ideas and see how it fits with other players in your industry.
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The Chinese company and brand was founded in 1989 by former Chinese Olympic athlete Li Ning after whom the brand is also named. Especially in the recent past, the brand has experienced tremendous growth and established itself as one of the major sportswear companies in Asia, while also making strides beyond the company’s home continent. Li-Ning’s main product is sports footwear, but the brand also offers various other sportswear products for different sports and occasions. The following ranking lists all of the ten biggest sportswear brands in the world, based on achieved global sportswear sales. The German company Puma is the third-biggest sportswear brand, one of the best sneaker brands and the third-largest manufacturer of sportswear in the world in 2025 based on popularity and sportswear sales.
Top Sports Brands of the World
It offers a curated selection of pre-vetted, brandable domain names with accompanying logo designs, facilitating quick brand establishment and identity creation. This is perfect for startups looking to secure a memorable and professional brand presence. Introducing a sportswear brand involves finding a name that captures the essence of athleticism and style. This guide explores creative and imaginative sportswear brand name ideas to inspire your journey, ensuring they resonate with your target audience and stand out in the competitive market. Discover how to craft a memorable and impactful brand identity in the dynamic world of athletic apparel.
Shop Name Ideas By PageFly
The Japanese company is another one that mainly focuses on the manufacture of footwear. The Kobe-based brand and company, originally known as ‘Onitsuka Tiger’, has primarily earned a global reputation for its ergonomically designed high-quality running shoes. The American company New Balance Athletics, Inc is ranked 5th in the list of one of the best sportswear brands in the world based on popularity and global sportswear sales. The manufacturer has put its focus on sports footwear along with fitness apparel for athletes and non-athletes. Puma follows as the fourth-largest sportswear brand in the world, albeit at some distance. The German sportswear company was founded in 1948 by Rudolf Dassler, the brother of Adidas founder Adolf Dassler.
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Top retail companies in EUROPE
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Likewise, with designs, in particular, the Air Jordan, Nike Air Force, and Tailmax have entirely dominated the sports world. From the Olympics to local games, athletes worldwide have expressed their gratitude for the brand’s reliability under heavy pressure. However, please make no mistake that they are more significant than what you imagine. In just a short time, Hoka One One held a firm place in the running industry. From apparel and workout to skating and casual venture, the Italian brand offers it all. Although we know limited about its net income, its popularity suggests it to be a million-dollar navigate to this site company.
It symbolizes the brand’s comprehensive range of sporting goods, catering to various sports disciplines. It provides a focal point for marketing and promotional activities, enabling effective communication of brand messages and values. A strong brand name can easily become recognizable, memorable, and remarkable, helping in word-of-mouth marketing and social media engagement. Sports brands often leverage this emotional connection to tap into consumers’ passion, enthusiasm, and loyalty for their favorite sports.